Creative Media Director
Specializing in Digital Storytelling, Campaigns, and Live Experiences
I am a creative marketing leader with experience across video production, branding, digital platforms, and live events. I partner with teams to build clear, compelling messaging that connects with audiences and drives meaningful engagement.
Client & Membership Engagement Video Campaigns
Title: The Making of the Torus Arch
Member: Jamestown Lp - Ponce City Market
My Role: Director, Editor, Camera Operator
Project Overview:
This video documents an interactive public art installation designed by architect Tristan Al-Haadad to raise awareness of mass timber construction and the importance of forestry in the state of Georgia. The installation, constructed entirely from mass timber, stood approximately nine feet tall and featured a suspended swing at its center. The swing was designed in the shape of a torus, inviting visitors to physically engage with the structure. Installed at Ponce City Market, the piece leveraged a high-traffic public space to spark curiosity, encourage interaction, and educate the public on sustainable building materials and responsible forestry practices.
Title: In-School Forestry Program
Audience: Members and Donors
My Role: Director, Editor, Camera Operator
Project Overview:
This video focuses on bringing forestry knowledge directly into the classroom, allowing students the opportunity to learn about the many products made from trees, while also introducing them to the wildlife that depends on these forests. The video aims to demonstrate how these programs make forestry education accessible and engaging for young learners.
Title: Building a stronger Future for Forestry in Georgia
Audience: Members and Future Members
My Role: Director, Editor
Project Overview:
The video serves as a hype reel that celebrates the accomplishments of my team in 2025, showcasing how much the association has grown. The goal was to energize our membership, reinforce the foundation’s progress, and make them feel excited about what’s to come.
Title: Please Print This
Audience: Donors to our Foundation
My Role: Director, Editor, Camera Operator
Project Overview:
The video is crafted to inspire potential donors to contribute to the foundation’s mission, focusing on the importance of continued innovation and research in wood products. The call to action is clear—donate to ensure the foundation can keep advancing discoveries that will shape the future of sustainable forestry and wood utilization.
Event Production & Management
2,008+
Event Attendees Per Year
27+
Events Hosted Per Year
In-Person & Online Events
Custom Event Programs
Since 2019, I have led the design and production of custom event programs as Creative Media Director, aligning brand identity with event communication goals. Each program is developed around a cohesive theme and integrates schedules, speaker bios, sponsor features, award winners, on-site activities, and paid advertisements - balancing clarity, storytelling, and revenue-generating placements.
2024 Annual Conference Program |
Savannah, Ga
2025 Annual Conference Program |
Jekyll Island, Ga
Event Invites and Name Badges
I design and produce custom event invitations and attendee name badges as part of a premium, end-to-end event experience. Each piece is thoughtfully branded, professionally printed, and either mailed or hand-delivered to prospective attendees to create a strong first impression and build anticipation ahead of the event.
50%
Increase in Event Attendance
75%
Increase in Sponsor and Exhibitor Participation
I design and oversee all pre- and post-production event materials, contributing to a collaborative growth strategy across marketing, programming, and sponsorship. My role centers around developing visual marketing campaigns across email and social media to attract and engage new audiences, as well as producing sponsor-focused video content that communicates the scale, influence, and statewide importance of the event.
Digital Marketing Management
Branding & ReBranding
Project: Educating Georgia Landowners on Forestry
Audience: Landowners in Georgia
My Role: Graphic Design, Web Design
I led the full brand development of Georgia Forestry 101 from concept to launch, establishing a clear identity for an educational program built to engage both industry professionals and the general public. This work included creating the brand from the ground up- designing the logo branding, defining the color palette, and setting brand standards that ensure consistency across all digital touchpoints.
I also designed the website that gives a user-friendly experience that balances education with visual storytelling. Following launch, I continue to manage the site on a daily basis, overseeing content updates, performance, and ongoing maintenance to ensure the platform remains current and aligned with the program's mission.
Project: Carbon Markets
Audience: Landowners & Sustainable Businesses
My Role: Graphic Design, Web Design
I led the branding and visual design of Carbon 101, an educational initiative focused on translating complex scientific concepts into clear, accessible content for a general audience. I developed the brand from the ground up, including logo design, color palette, and a visual system that could scale across digital platforms. A major focus of this project was designing a highly visual website experience, creating custom charts, icons, and graphic elements that simplified dense data-driven information into easy-to-understand visuals.
To further support learning and engagement, I also produced explanatory video content that reinforced key concepts through motion, narrative, and visual storytelling.
Email Marketing and Social Media Marketing
70,000+
Email Sends Per Year
Fully Customized Email Designs
32,000+
Industry Specific Followers
8+
Social Media Accounts Managed
Published Photography
I have photographed five cover images for the statewide forestry magazine, producing editorial-quality visuals that go beyond traditional event coverage. These shoots were approached with a journalistic mindset, focusing on narrative, environment, and people.
My experience spans both live event photography and magazine blog-style storytelling, allowing me to capture images that function as standalone editorial features.
